The Challenge

The team at EDG3 was approached by Trailfinders, travel experts – with the need to make their travel brochures available online targeting the growing population of users now online. Our solution was i-version plus as it is the perfect way to transform documents into interactive on-screen digital publications in an fun and engaging way.

The Solution:

The key focus was to make travel brochures available online for an engaging user experience allowing the new and existing customers to easily navigate through their chosen holiday locations without the need of visiting the shop or waiting for brochures to be delivered. The solution was to transform each brochure into online versions that are easy to access via the trailfinders website whilst saving money on printing and mailing costs.

The Results:

  • Significant saving on printing and mail costs
  • Simplicity of viewing holiday brochures online
  • Provided Trailfinders with a new data capture channel
  • Increased online traffic
  • Improved functionality
  • More engagement with content