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Transport for London

The Challenge

Transplant Rail and Engineering services is a wholly owned subsidiary of The Transport for London. Transplant, responsible for the delivering, engineering and modernisation programme of London rail lines approached EDG3 in 2012 with the need to assist engagement with its stake holders and internal staff by increasing the level and accessibility of information available and to improve their image and awareness both internally and externally.

The Solution:

EDG3 attended several meetings with Transplant’s management team to discuss designing and building a complete comprehensive multi-channel project. After extensive research into the field of the company, EDG3 put together a proposal for the new media coverage project.

Once the proposal was accepted and a plan was established, EDG3 took Transplant into the 21st century with an App, designed for iPad & iPhone users. Many elements of the design came alive with user interactive elements, video content, and had a slightly futuristic feel to them as a technical manual. To raise awareness of Transplant’s new App EDG3 created and sent out a number of Email Blasts.

The Results:

  • 70% App downloads
  • Successfully improved engagement amongst staff and stake holders
  • Created a reference point for information
  • Improved functionality
  • Application inspired positive user feedback

“Overall I am very happy, the value for money has been impressive and I’ve felt as though, we’ve always had someone to speak to when necessary. I’ve been impressed with the enthusiasm approaching this project”

Seb Golby-Meek of Transplant